![]() It has a long history of changing the service to compete, but it still hasn't set the world on fire like Spotify has. This is a service with 40 million songs (around 10 million more than Spotify), some unique cloud features like OneDrive streaming, and deep integration with Windows.įrom the outside, it looks like Microsoft should just throw in the towel. Microsoft doesn't reveal how many people use the music service, and the lack of mainstream media coverage about the name change suggests not many people care. "Xbox Music" is now known as "Groove," a move that Joe Belfiore, corporate vice president of the operating systems group at Microsoft, explained was intended to erase perceptions that the service was only for people with Xboxes. Earlier this month, Microsoft rebranded its music streaming service - in case you hadn't heard.
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